{"id":57343,"date":"2023-10-30T08:25:55","date_gmt":"2023-10-30T13:25:55","guid":{"rendered":"https:\/\/spinstrackingsystem.com\/stssite\/?p=57343"},"modified":"2023-10-27T10:29:46","modified_gmt":"2023-10-27T15:29:46","slug":"report-am-fm-radio-ratings-continue-to-beat-tv","status":"publish","type":"post","link":"https:\/\/spinstrackingsystem.com\/stssite\/report-am-fm-radio-ratings-continue-to-beat-tv\/","title":{"rendered":"Report: AM\/FM Radio Ratings Continue to Beat TV"},"content":{"rendered":"<div><\/div>\n<p class=\"story\">According to Nielsen\u2019s Total Audience Report from Q3 2022, AM\/FM radio ratings accomplished something few could have foreseen when they beat TV among persons 18-49. Now, in the latest Total Audience Report from Q2 2023, AM\/FM radio continues to surpass TV in average audience among 18-49s. This week\u2019s Cumulus Media | Westwood One Audio Active Group blog outlines the latest from Nielsen\u2019s report.<\/p>\n<ul>\n<li>Among persons 18-49, AM\/FM radio beats TV in average audience and weekly reach: According to Nielsen\u2019s Q2 2023 Total Audience Report, AM\/FM radio\u2019s persons 18-49 average audience is now +5% greater than television.<\/li>\n<li>TV reach among persons 18-49 has dropped -28% and time spent viewing eroded -56%: Since 2018, Nielsen\u2019s Total Audience Report reveals the 18-49 weekly reach of live and time-shifted TV has dropped -26%. Over the same period, TV\u2019s daily time spent is down -59%.<\/li>\n<li>Cord cutting is a major driver of TV\u2019s audience collapse: The MRI Simmons January 2023 \u201cHow Americans Watch TV\u201d report reveals 51% have cut the cord.<\/li>\n<li>Streaming is now TV: Americans say streaming has replaced traditional TV: A Hub Entertainment study finds a major shift has occurred in the American mindset about streaming. Once thought of as an \u201cadd on\u201d to regular TV, streaming is increasingly seen as America\u2019s primary television platform.<\/li>\n<li>While a huge number of Americans have abandoned traditional TV for streaming, AM\/FM radio remains the dominant audio platform: According to Edison Research\u2019s Q2 2023 \u201cShare of Ear,\u201d AM\/FM radio has a massive 69% share of U.S. ad-supported audio. AM\/FM radio audience shares are over 17 times larger than ad-supported Pandora and ad-supported Spotify.<\/li>\n<li>AM\/FM radio makes TV better: J&amp;J\u2019s pharma brand Tremfya realizes a +45% reach increase by adding AM\/FM radio to the media plan.<\/li>\n<\/ul>\n<p><!--themify_builder_content--><\/p>\n<p><!--\/themify_builder_content--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Nielsen\u2019s Total Audience Report from Q3 2022, AM\/FM radio ratings accomplished something few could have foreseen when they beat TV among persons 18-49. Now, in the latest Total Audience Report from Q2 2023, AM\/FM radio continues to surpass TV in average audience among 18-49s. This week\u2019s Cumulus Media | Westwood One Audio Active [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":57345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[4656],"class_list":["post-57343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radio-news","tag-radio-news","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Report: AM\/FM Radio Ratings Continue to Beat TV - Spins Tracking System<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spinstrackingsystem.com\/stssite\/report-am-fm-radio-ratings-continue-to-beat-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report: AM\/FM Radio Ratings Continue to Beat TV - Spins Tracking System\" \/>\n<meta property=\"og:description\" content=\"According to Nielsen\u2019s Total Audience Report from Q3 2022, AM\/FM radio ratings accomplished something few could have foreseen when they beat TV among persons 18-49. 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