{"id":64476,"date":"2026-06-11T05:59:31","date_gmt":"2026-06-11T10:59:31","guid":{"rendered":"https:\/\/spinstrackingsystem.com\/stssite\/?p=64476"},"modified":"2026-06-05T22:00:23","modified_gmt":"2026-06-06T03:00:23","slug":"tennessees-artists-to-watch-bay-simpson-builds-on-his-breakout-run-on-nbcs-the-voice","status":"publish","type":"post","link":"https:\/\/spinstrackingsystem.com\/stssite\/tennessees-artists-to-watch-bay-simpson-builds-on-his-breakout-run-on-nbcs-the-voice\/","title":{"rendered":"Tennessee\u2019s Artists to Watch, Bay Simpson Builds on His Breakout Run on NBC\u2019s The Voice"},"content":{"rendered":"<div>\n<p>You missed it. That\u2019s the feeling at the center of <strong>\u201cToo Good To Be True,\u201d <\/strong>and <strong>Bay Simpson<\/strong> doesn\u2019t soften it\u2014he leans all the way in with the release of the official music video, turning a fast-moving track into something sharper, heavier, and harder to shake. Already gaining traction, Simpson has been spotlighted by <strong><em>The Tennessean<\/em><\/strong> as one of Nashville\u2019s <strong>artists to watch<\/strong> and added to <strong>Apple Music\u2019s <\/strong><strong><em>New in Rock<\/em><\/strong><strong> playlist,<\/strong> building off his run on <strong>NBC\u2019s The Voice,<\/strong> where he earned a chair turn from <strong>Adam Levine<\/strong> and advanced to the Battle Rounds.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/youtu.be\/L2UF4De7NZ8\"><strong>WATCH HERE<\/strong><\/a><\/p>\n<p>\u201cToo Good To Be True\u201d doesn\u2019t ask for attention. It lingers. The track lives in that uneasy realization: you had something real, and you didn\u2019t recognize it until it was already gone. It\u2019s not nostalgia\u2014it\u2019s closer to regret. The song is about realizing too late what something meant. Looking back on a moment that felt ordinary at the time, but wasn\u2019t.<\/p>\n<p>The video cuts straight to that feeling. That split-second where something feels perfect. and you already know it won\u2019t last. Written by Simpson alongside <strong>Brian Maher<\/strong> (Justin Moore\u2019s chart-toppers \u201cSmall Town USA\u201d and \u201cTil My Last Day,\u201d with additional cuts by Taylor Swift, Jackie Lee, and Gwen Sebastian); and <strong>James LeBlanc <\/strong>(whose songwriting credits include Martina McBride, Bryan White, Rascal Flatts, Kenny Chesney, and Thompson Square)<strong>,<\/strong> the track leans into stripped-back rock with enough grit to keep it from feeling safe. Raised in Muscle Shoals\u2014where rock and soul aren\u2019t references, they\u2019re instinct, Simpson grew up in it.<\/p>\n<p>During his time on <em>The Voice<\/em>, Simpson also caught the attention of <strong>Kelly Clarkson, <\/strong>who called his musical style \u201csexy and intimate and rock-n-roll\u2026 it\u2019s so good,\u201d while pointing out exactly what sets him apart: \u201cyou don\u2019t try to be cool.\u201d At the same time, <strong>Fandom Daily<\/strong> placed him alongside releases from<strong> Ella Langley, Lady Gaga, Marshmello, Thomas Rhett, <\/strong>and <strong>Chris Brown,<\/strong> putting him firmly in the mix as one to watch.<\/p>\n<p>\u201cWe loved the overcast look on the water, which visually captures the dichotomy of the song\u2019s meaning. I grew up along the Tennessee River, so being near water was a huge part of my upbringing. I wanted the video to hold onto that authenticity. Phil Silverberg, the director, did a great job capturing me in the moment along with Percy Priest. My style is very understated and simplistic\u2014saying a lot by saying a little, and I feel like we really captured that honest, authentic vibe in the shoot.\u201d<\/p>\n<p>With \u201cToo Good To Be True,\u201d Simpson isn\u2019t trying to fit into a moment. He\u2019s pushing against one. It doesn\u2019t shout. It doesn\u2019t chase. It just stays with you.<\/p>\n<p><strong>For more information on Bay Simpson and to follow him, please visit<\/strong><\/p>\n<p><a href=\"https:\/\/www.baysimpson.com\/\"><strong>Website<\/strong><\/a>, <a href=\"http:\/\/youtube.com\/@baysimpsonmusic?si=m2fILia3pmoX3LN7\"><strong>YouTube<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/bay.simpson.9\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.instagram.com\/baysimpsonmusic?igsh=cWh6amRtcHd6MW9n&amp;utm_source=qr\"><strong>Instagram<\/strong><\/a>, <a href=\"https:\/\/www.tiktok.com\/@baysimpsonmusic?_r=1&amp;_t=ZT-92IqcuCdbMU\"><strong>TikTok<\/strong><\/a>, <strong>and<\/strong> <a href=\"https:\/\/open.spotify.com\/artist\/1xUBBSlopK0PEcKoWT6SjM\"><strong>Spotify<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>For media inquiries for Bay Simpson:<\/strong><\/p>\n<p><strong>Danielle Reiss<\/strong><\/p>\n<p><strong>Dead Horse Branding<\/strong><\/p>\n<p><strong>pr@deadhb.com<\/strong><\/p>\n<p><strong>Phone: (949) 421-9787<\/strong><\/p>\n<p>###<\/p>\n<p><strong>About Bay Simpson<\/strong><\/p>\n<p><strong><em>Authentic songwriting grounded in the roots of Alabama<\/em><\/strong><\/p>\n<p>Born and raised in the <strong>legendary music town of Muscle Shoals, Alabama<\/strong>, Bay Simpson grew up with music in his blood. Raised around the studio and the stage, Bay learned early w<strong>hat it meant to pour heart, grit, and truth into a song. <\/strong>By his mid-20s, he had already <strong>lived a lifetime of music, <\/strong>earning the kind of experience most artists don\u2019t see until much later in their careers.<\/p>\n<p>Bay also gained national recognition as a contestant on <strong><em>The Voice,<\/em><\/strong> where he earned a spot on <strong>Team Adam Levine.<\/strong> His time on the show introduced his powerful vocals and authentic storytelling to a national audience, further solidifying his reputation as a compelling live performer.<\/p>\n<p>At just 20 years old, Bay got his <strong>first major break as a songwriter<\/strong> when <strong>Kid Rock recorded and released his song \u201cNever Enough.\u201d<\/strong> That early success fueled years of touring, writing, and fronting his <strong>country-rock band, Outlaw Apostles, <\/strong>where he shared stages with legends including <strong>Dwight Yoakam and Jamey Johnson.<\/strong> Those years on the road shaped his sound, raw, soulful, southern, and unmistakably his own.<\/p>\n<p>Now stepping into the spotlight as a solo artist, Bay Simpson is ready to carve his own path. With each song and every show, <strong>he brings authenticity, a powerful voice, and the spirit of Muscle Shoals <\/strong>to the forefront. This is a new chapter, one built on passion, resilience, and a lifelong love of music. Bay Simpson is just getting started.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You missed it. That\u2019s the feeling at the center of \u201cToo Good To Be True,\u201d and Bay Simpson doesn\u2019t soften it\u2014he leans all the way in with the release of the official music video, turning a fast-moving track into something sharper, heavier, and harder to shake. Already gaining traction, Simpson has been spotlighted by The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":64477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[294],"tags":[4389,802,4185,64,6214,6213,814,145],"class_list":["post-64476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-news","tag-chr-radio","tag-indie-music","tag-music-news","tag-new-music-weekly","tag-radio-industry-news","tag-top40-music-news","tag-top40-news","tag-top40-radio","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tennessee\u2019s Artists to Watch, Bay Simpson Builds on His Breakout Run on NBC\u2019s The Voice - Spins Tracking System<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spinstrackingsystem.com\/stssite\/tennessees-artists-to-watch-bay-simpson-builds-on-his-breakout-run-on-nbcs-the-voice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tennessee\u2019s Artists to Watch, Bay Simpson Builds on His Breakout Run on NBC\u2019s The Voice - Spins Tracking System\" \/>\n<meta property=\"og:description\" content=\"You missed it. 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